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Holographic Marketing: How to Succeed in Hologram Technology Advertising

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Dreamoc HD3 used in hologram advertising in recent times

Holographic display technology has gained prominence as a new form of advertising solution in the market. As many big budget movies have advanced their way towards 3D, Hologram projections are now being converged for 3D experience without glasses. A retrospect that most of the people are imagining would change the world scenario in coming times.

Leading its way from “The Pepper’s Ghost” The 3D holographic projection is loosely being compared to an illusionary technique, famously called a “Pepper’s Ghost”. It was used in Victorian theatres across London in the early 1860s.

During this time, some ghost-like figures were resurrected on the stage. This was done in a secluded zone hidden from the audience’s view. An actor in a ghostly costume was made to stand facing an angle plate on the mirror glass. The audience would not see the person himself, only his image on the glass and the angled lighting would render him the ghostly appearance. There were some cutting and fading lights used to enhance and multiply the effect. Now this famous technique gave birth to the idea of Holographic Projection.

The Birth of Holography

Holography technique records light patterns reproducing it as three-dimensional images. The technique in its true sense was first invented in 1947 by a Hungarian physicist named Dennis Gabor. The new hologram marketplace bestows some amazing merits to both the businesses and consumers. Subsequently, the advertisers are leveraging this technology to break the monotony in the already overwhelmed advertising industry.

Successfully using holographic technology for business advertising

The Pepper’s Ghost technology has been refined by the film industry with the help of cutting-edge HD projectors, CGI animation, and post-production special effects. Although this modern treatment has yet to be explored, it has helped to render more authenticity, believability, and apparency in advertising and marketing of products. In fact, from its simple Victorian origin, it has transcended into a revolutionary audio-visual display technology that global corporations are using contemptuously.

There is an infinite number of possibilities with 3D holographic advertising. There are some phenomenal techniques utilized. A holographic projector transmits high-resolution images of a bigger size onto diverse surfaces using variable focal distances. This is done from an equitably petite projection device that employs holographic technology.

Creating a Centerpiece for your Ad Campaign

The new holographic displays are now the centerpiece for any new ad campaigns. In advertising and the marketing world you always need to be one of the innovators and holographic displays give us the new creative edge. Holocubes are the new forms of sophisticated ads.

Talking about Holocube hologram projection, it’s a fully integrated 3D projection platforms that displays images to its fullest potential. You will not feel any difference between the real model and the imagery. The Holocube is proficient at exhibiting 1080i resolution videos. In a projection display, they are customized to give dramatic effects.

There has been large-scale use of the Holocube in the ad campaigns as only two or three holographic displays are sufficient to make your customer’s head turn.

Learning the Precocious Technique for Successful Implementation

Primarily with Holographic displays, you will find that they employ diffraction at its best. The holographic display produces a virtual 3D image of an object using the light diffraction. The other benefit being that the viewer does not need special 3D glasses or external equipment to see the images.

Leveraging Holographic Advertising Companies

As Holographic advertisements have advanced their way to mainstage marketing, more and more companies have pushed forward for the support of this technique. At Virtual Wonders Corp. we have been working for quite some time to enhance the user experience. There has been a constant effort to perfect the technology as images make more impression on air than the simple billboards. Holographic projection displays result in three-dimensional images that can be viewed with competence at every angle.

You can rent or purchase a holographic display or video wall and customize it to suit your requirement. Any premium holographic advertising company can make use of it. This is a high-tech solution to improve the interactivity of your business with your target audience.



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